The D-word. We have no shortage of names for it, but when faced with death we are often lost for words. Our superstitions and fears about dying, and the discomfort we feel, affect our approach and experiences of the end of life. It’s time for an upgrade on how we go about our dying matters.
9 out of 10 people never tell anyone their end of life wishes.
45% of people die without a will.
70% of people express a wish to die at home. 14% get to do so.
What if… we were to create a shift from generalised avoidance to deep engagement and social action?
Today, 01 August 2016, is Dying to Know Day.